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                                     The creation of empathy through Craftmanship, Design and Storytelling

                                     Maenad is a revival serif text typeface based on Windsor and Americana typefaces

                                    Creating empathy through Craftmanship, design, and storytelling

                                Creating empathy through Craftmanship, design, and storytelling

PROJECT TYPE


Editorial
Graphic Design
Research

PROJECT TYPE

Editorial
Graphic Design
Research

PROJECT TYPE

Editorial
Graphic Design
Research

CREDITS


Mentor:
Rui Vitorino Santos

Bookbinding:
Alfaiate do Livro, Porto

2021

CREDITS

Mentor:
Rui Vitorino Santos

Bookbinding:
Alfaiate do Livro, Porto

2021

CREDITS

Mentor:
Rui Vitorino Santos

Bookbinding:
Alfaiate do Livro, Porto

2021

The current industry revolves around fast manufacturing, which makes it possible
to create a lot of products in a small amount of time. This production technique
has not only taken a toll on the health of many employees that work under inhuman working conditions, but it has also helped to deplete the environment by polluting rivers and nature, among other things. However, artists and business owners around the world are currently discovering ways to revive the value of craft traditions to create slow production and high quality products that can give a positive effect and higher value to each product.

Indigo dyeing, the only way to sustainably create all tones of blue on textiles, had been on the edge of disappearing due to the takeover of the toxic synthetic dye industry. Like indigo, many other crafts have been risked to disappear due to the takeover of the fast production. This project shows a quest that aims to revive the purpose of indigo dyeing through producing high quality products by bringing together crafts, artisans and knowledge in and around Portugal. The objective is to communicate that slow production cannot only lead to high quality of products but that it also can give a unique touch because of the handmade process and personal stories. Most importantly, it aims to tell that craftsmanship, like Indigo dyeing, is becoming more than ever relevant again.


The current industry revolves around fast manufacturing, which makes it possible
to create a lot of products in a small amount of time. This production technique
has not only taken a toll on the health of many employees that work under inhuman working conditions, but it has also helped to deplete the environment by polluting rivers and nature, among other things. However, artists and business owners around the world are currently discovering ways to revive the value of craft traditions to create slow production and high quality products that can give a positive effect and higher value to each product.

Indigo dyeing, the only way to sustainably create all tones of blue on textiles, had been on the edge of disappearing due to the takeover of the toxic synthetic dye industry. Like indigo, many other crafts have been risked to disappear due to the takeover of the fast production. This project shows a quest that aims to revive the purpose of indigo dyeing through producing high quality products by bringing together crafts, artisans and knowledge in and around Portugal. The objective is to communicate that slow production cannot only lead to high quality of products but that it also can give a unique touch because of the handmade process and personal stories. Most importantly, it aims to tell that craftsmanship, like Indigo dyeing, is becoming more than ever relevant again.


The current industry revolves around fast manufacturing, which makes it possible
to create a lot of products in a small amount of time. This production technique
has not only taken a toll on the health of many employees that work under inhuman working conditions, but it has also helped to deplete the environment by polluting rivers and nature, among other things. However, artists and business owners around the world are currently discovering ways to revive the value of craft traditions to create slow production and high quality products that can give a positive effect and higher value to each product.

Indigo dyeing, the only way to sustainably create all tones of blue on textiles, had been on the edge of disappearing due to the takeover of the toxic synthetic dye industry. Like indigo, many other crafts have been risked to disappear due to the takeover of the fast production. This project shows a quest that aims to revive the purpose of indigo dyeing through producing high quality products by bringing together crafts, artisans and knowledge in and around Portugal. The objective is to communicate that slow production cannot only lead to high quality of products but that it also can give a unique touch because of the handmade process and personal stories. Most importantly, it aims to tell that craftsmanship, like Indigo dyeing, is becoming more than ever relevant again.


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Get in Contact

evahalfers@icloud.com
+316 830 838 71

Instagram
LinkedIn

Get in Contact

evahalfers@icloud.com
+316 830 838 71

Instagram
LinkedIn